You're Invited: Serenity Couture's Holiday open house

November 25, 2025

The holiday season has arrived, and at Serenity Couture, that means it’s time for one of our favorite traditions: our annual Holiday Open House.

This year, the celebration feels even more special because it will be held inside our new home in the Atlas Building in West Des Moines — a space designed to bring a more elevated, luxurious, and inspiring beauty experience to every guest.

Join us Thursday, December 4th from 4:00–7:00 PM at our new location:
7001 Westown Pkwy, Suite #120 | West Des Moines, IA

Enjoy drinks, seasonal snacks, and 30% off all retail products while you explore the space and celebrate the season with us. No sign-up necessary — everyone is welcome.

Welcome to Our New Serenity Couture Location at the Atlas Building

While the Holiday Open House has always been a beloved Serenity tradition, this year marks an exciting new chapter. Our move into the Atlas Building represents growth, refinement, and our commitment to delivering a beauty experience that feels truly exceptional.

Inside our new location, you’ll find:

  • A sophisticated, modern design that blends warmth, comfort, and luxury
  • An expanded layout thoughtfully crafted for a seamless appointment experience
  • Elevated styling and service spaces that support creativity and connection
  • A beautifully designed retail area, perfect for discovering your favorite Aveda haircare, skincare, and beauty products
  • The same signature Serenity experience — now reimagined with more space, more intention, and more opportunity to indulge

The Holiday Open House is the perfect opportunity to explore the new space, meet the team, and feel the difference for yourself.

What to Expect at the Open House

30% Off All Retail Products
One night only — stock up on your favorites, get ahead on holiday gifting, or explore something new.

Drinks & Seasonal Snacks
Sip and savor as you stroll through the new Serenity Couture space.

Open to Everyone
Bring your friends, family, or come solo — the evening is designed to be relaxed, festive, and welcoming.

A Celebration of Beauty, Community, and New Beginnings

Serenity Couture has always been focused on connection — not just with beauty, but with people. Our move into the Atlas Building reflects our dedication to growing with our guests, elevating our craft, and creating a space that feels like home the moment you walk in. We can’t wait to celebrate this new chapter with you.

Join us Thursday, December 4th from 4:00–7:00 PM
Serenity Couture at the Atlas Building
7001 Westown Pkwy, Suite #120 | West Des Moines, IA

Come for the celebration. Stay for the experience.
We can’t wait to welcome you in.

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You're Invited: Serenity Couture's Holiday open house

Celebrate the season at Serenity Couture's new Atlas location on Dec 4, 4-7 pm. Enjoy 30% off all products, seasonal treats, and a tour of our beautiful new space.

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