
The holiday season has arrived, and at Serenity Couture, that means it’s time for one of our favorite traditions: our annual Holiday Open House.
This year, the celebration feels even more special because it will be held inside our new home in the Atlas Building in West Des Moines — a space designed to bring a more elevated, luxurious, and inspiring beauty experience to every guest.
Join us Thursday, December 4th from 4:00–7:00 PM at our new location:
7001 Westown Pkwy, Suite #120 | West Des Moines, IA
Enjoy drinks, seasonal snacks, and 30% off all retail products while you explore the space and celebrate the season with us. No sign-up necessary — everyone is welcome.
While the Holiday Open House has always been a beloved Serenity tradition, this year marks an exciting new chapter. Our move into the Atlas Building represents growth, refinement, and our commitment to delivering a beauty experience that feels truly exceptional.
Inside our new location, you’ll find:
The Holiday Open House is the perfect opportunity to explore the new space, meet the team, and feel the difference for yourself.


30% Off All Retail Products
One night only — stock up on your favorites, get ahead on holiday gifting, or explore something new.
Drinks & Seasonal Snacks
Sip and savor as you stroll through the new Serenity Couture space.
Open to Everyone
Bring your friends, family, or come solo — the evening is designed to be relaxed, festive, and welcoming.
Serenity Couture has always been focused on connection — not just with beauty, but with people. Our move into the Atlas Building reflects our dedication to growing with our guests, elevating our craft, and creating a space that feels like home the moment you walk in. We can’t wait to celebrate this new chapter with you.
Join us Thursday, December 4th from 4:00–7:00 PM
Serenity Couture at the Atlas Building
7001 Westown Pkwy, Suite #120 | West Des Moines, IA
Come for the celebration. Stay for the experience.
We can’t wait to welcome you in.